Stock Trading Success
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Stock Prices and Quotes
In glancing through the stock prices
listed in the newspaper one might wonder how stocks are priced
and what affects price movement. After all, there is a wide
variety of prices and some well-known companies are traded for
relatively low prices while obscure listings may sell at high
prices.
To a certain extent stock prices are
determined by investor confidence but that confidence in turn
is based on real or perceived performance. Companies report
their financial status on a quarterly basis when they disclose
cash flow, sales and earnings. These hard numbers are the
foundation of a company's worth, but investor speculation can
undermine or override actual financial data.
Rumours abound on the stock market, and if there is news
that a company is about to make a strategic move buyers may
flock to buy that stock. As with any other market, the
principal of supply and demand applies. If there is a sudden
upsurge in investor interest, the price of a stock will rise
accordingly. Conversely, fear among investors can cause a stock
price to plummet. In the long run, however, company performance
and worth are the biggest factors in determining stock
prices.
Stock prices are available from many sources. Newspapers
carry market summaries of the day's movements and online
sources can provide current prices around the clock. Stock
brokers can also provide quotes – either online or by telephone
in the case of full-service brokers.
A stock quote table in a newspaper or Internet web site is
full of useful information that can help the investor make
decisions about buying or selling stocks. Being able to read a
stock table is a necessary skill for anyone interested in the
stock market.
A typical table looks something like this:
|
|
Latest
Change
|
52
Weeks
|
|
Symbol
|
Price
|
Net
|
%
|
Time
|
High
|
Low
|
Volumn
|
High
|
Low
|
|
BCE
|
31.150
|
-0.480
|
-1.52
|
16:57
|
31.750
|
31.110
|
3,640,000
|
33.000
|
27.150
|
|
BGM
|
17.060
|
-0.280
|
-1.61
|
15:54
|
17.300
|
17.040
|
207,400
|
26.850
|
17.110
|
|
IBM
|
79.820
|
-0.290
|
-0.36
|
16:01
|
80.680
|
79.560
|
4,999,200
|
99.100
|
71.850
|
|
MSFT
|
24.670
|
-0.310
|
-1.24
|
16:00
|
25.050
|
24.670
|
73,696,700
|
27.940
|
23.820
|
The first column tells you the name of the company by its
ticker symbol – a 3 or 4 character abbreviation. BCE is Bell
Canada Enterprises and MSFT is Microsoft. Ticker symbols can be
looked up on the Internet.
The latest price is the price at the time of publication of
the table. In newspapers this would generally be the day's
closing price, but Internet tables may be updated every few
minutes. Publicly viewable stock prices on the Internet usually
have a lag of 15 or 20 minutes.
Change is the difference between the previous day's closing
price and the current quote. Time shows the time of the last
transaction. High, Low, and Volume all refer to the current (or
last) trading day. High is the highest price the stock sold
for, Low is the lowest price, and Volume is the number of
shares that have been traded. Finally the 52 week High and Low
shows you the highest and lowest prices in the previous
year.
There may be additional columns for information about Bid
Price (the price a buyer is willing to pay), Ask Price (the
price a seller is willing to sell), Price/Earnings ratio (P/E –
the stock price divided by the earnings per share), Market Cap
(outstanding shares multiplied by current market price), and
Dividends Per Share (the current annual dividend the company
pays).
|